Maria Ireland

Strategic Business Consultant 360º

I am a Business Consultant with Values and 30 years of succesful management experience, exceeding targets.

My Story


I am an economist, MBA Executive of BI Handelshoyskole, Oslo. I speak 6 languages and am certified as Coach x Values and Leader x Values in 2018 (@Simon Dolan). From 2004 my base is Gerona, Spain.

I dedicate my knowledge and experience in multinationals to contribute, support, and implement solutions in all size companies.

The Common Thread in my Story is continuous learning and development of leadership and management skills.

  • I started to work in Norway in Norsk Hydro thereafter Elf Aquitaine, as Cost and Planning Engineer in Oil & Gas platforms.
  • In Germany, Purchaser in Volkswagen within worldwidePurchasing & Product Optimisation;
  • In United Kingdom, in Currie & Brown as Senior Project Manager for the Hotel Division
  • In Spain, I started in SEAT as Investment Manager, then PPG Ibérica as Sales Director and Armacell Iberia as CFO, Finance and Administration Manager.
  • In Ireland, Norway and Scotland, I was partner and European responsible for Production, Purchasing and Distribution of fish and seafood to the wholesale markets of Spain, France and Italy.
  • In 2018, I established myself as a Strategic Business Consultant offering solutions and Value to my clients, among others: Frit Ravich, Casa Westfalia, Valkiria HUBspace, Transportes Codina, RGB Audiovisual, Agirac2005.

I am passionate about the business world. It is my Vocation.

Benefits to my clients

Benefit 1 - Opportunities

I introduce concrete, simple and measurable proposals to reduce, eliminate or transform pains into short, medium and long term opportunities. To do so, I analyse the organisation, processes, the financial data and KPIs, studying the smalldata.

Benefit 2 - Wellbeing

I increase theprofitabilityand wellbeing in work places, matching and aligning the people to talent and positions. I analyse the optimal organisation for the achievement of objectives: KPIs, critical paths, priorities and use of time and resources.

Benefit 3 - Net Profit

Targets and Direct Impact in the Profit and Loss account. Through transversal projects with Objectives and KPIs, that are doable, clear, concrete, measurable and impact in the Profit & Loss account of the company.

I help companies to be proactive and “Make things Happen” not “Wait for them to Happen”.

My Methodology

My Methodology consists in identifying the origin of pain points in the company, support and contribute with transversal solutions to the processes that could be limiting its growth and development.

Methodologies adapted to the client´s challenges:

  • Coaching x Values: to look into Communication, Organisation and Leadership.
  • Leadership by Values: introducing Self-knowledge, Self-Leadership and Leadership of teams.
  • Business Canvas: for Business Model analysis
  • La Marel©: own methodology, developed with Veronique Barlagne (Baruch Consulting) to resolve cultural and generational conflicts in the teams.

The most Important challenge for me is to reach profitable and sustainable solutions for my client that give wellbeing to the people, organisation and ecosystem.

What do clients say about me?

My recent publications

Business Consulting should be A White Canvas

A Company and its People: A new Canvas every day A White Canvas. To me, the company, the organisation is like Nature, where seasons, colours and textures change depending on the moon: she that all changes but gives meaning to all. Imagine the company as a white canvas...

Sales Strategy, Is it increasingly difficult to sell?

Is it increasingly difficult to sell? Can't find your project?   “Netcafés”are your solution! ¡Swap selling for offering! ¡Trade talking for listening! Change "I am" to "I feel"!! ! In 2018 I had to reinvent myself and start over. I designed my own methodology...

Communication or Organisation? whats the issue?

DO YOU HAVE AN INTERNAL COMMUNICATION PROBLEM or…? "My employees talk, they meet, there are good vibes, they have coffee together but they do not achieve goals, I do not see them focused or centered ... I DO NOT UNDERSTAND ... what can I do?" What's going on? What if...

Feasibility Studies – Decision making without fear

Feasibility Studies - Decisions without Fear Until 2007 we lived in comfort, safety and with relative stability. Real estate projects, especially until 2007, were escalating and feeding many industries and workers, both national and foreign.   In 2008, the US had...

Emotions and Teams | Inverted mourning

THE INVERTED MOURNING   YESTERDAY AN INVERTED SANDWICH gave name to my new post. We are living the INVERTED MOURNING.   Why INVERTED? Because we started the first mourning in March in phases and we are coming out of it again in stages but inverting the...

Business Survival Strategy

Business Survival Strategy - Let's Learn from Nature “Today's protagonist will be the bird of paradise or strelitzia reginae; These flowers open in the shape of a fan and these usually take a shape similar to that of an exotic or tropical bird. For this unique shape...

Business Strategy post COVID – Different Angles

In these turbulent times that are lived as the phases of a duel, with stress, anger, frustration and acceptance, a similar emotion has come to my mind when I saw the sculpture HODE (Head) that is in Eggum, Lofoten, Norway. Artist: Markus Raetz, Switzerland, 1992-1998....

The Value of Values in Business Strategy

WHAT MEETS THE EYE My blog is inspired by this photograph of Muriel C. de Jong (LI / Web). de Jong. These six eggs, each unique but united in their Element, have inspired me to remember six Essential Values ​​in team management...

From Digital Transformation to Emotional Transformation

The Gift of Confinement - From Digital Transformation to Emotional Transformation With a pinch of humour I share my Vision of today: What is the positive side of the Corona Virus (Covid-19)? 1. Less Toilet Paper I'm sure that after Humans started from friday 13th...

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